The Power of Promotional Lighters: How Personalised Lighters Can Benefit Your Business
Promotional items are a tried-and-true way of increasing brand awareness, and personalised lighters have emerged as an innovative, budget-friendly tool that businesses can use to leave a lasting impression. Compact, practical, and customisable, they offer unique marketing advantages for businesses of all sizes.
Why Choose Personalised Lighters?
Personalised lighters are not just practical tools—they're portable brand ambassadors. According to marketing research, 85% of people who receive promotional products remember the advertiser's name even after a year. Lighters have the added benefit of being universally useful across demographics. From lighting candles to outdoor activities, these everyday items put your brand in the spotlight every time they're used.
Brand Visibility with Every Spark
What makes lighters so effective as promotional tools is their visibility. A lighter with your logo or slogan ensures that your brand is seen by multiple people over time. Be it a party setup, a barbecue, or an out, the lighter goes out, advertising your business everywhere, which provides repeat exposure with no added cost.
Brands like Coca-Cola used their branded items, which even include lighters, to continue emphasising the presence of brands like Coca-Cola at music festivals or events. This made the brand much more visible and helped your customers connect to a memorable experience through your brand.
Customizability and Creativity
The company will print branded designs onto lighters according to businesses' needs because advanced technology has improved the ability to make customised lighters based on brand style. For example, a lighter might contain metallic, bright-colour logos and even a theme for an event. These innovative attributes make it exciting to have as a free giveaway. More appealing elements can be applied by giving it glow-in-the-dark prints or eco-friendly material.
Brands such as hawton offer a variety of personalised lighters that can be ordered and used by businesses to make them appealing to their desired markets.
Cost-Effective Marketing
For budget-conscious businesses, personalised lighters are a cost-effective form of promotion. In large quantities, the per-unit cost is much lower, making them very inexpensive yet providing a great return on investment. Physical promotional products like lighters, compared to traditional forms of advertising like TV or online ads, tend to keep the brand engaged longer.
Additionally, their lightweight nature makes them inexpensive to distribute. Whether as part of a welcome kit, tradeshow handout, or online order bonus, they can be shipped with minimal shipping costs.
Memorability at Events
Branded lighters have the potential to be a fantastic stand-out giveaway at a trade show or community event because people tend to attract attention to creative, practical, fun giveaways. An outstandingly designed lighter makes the booth remembered long after. For instance, one day, a beverage company developed the idea of custom lighters resembling a music festival; there was a buzz that related a brand with a young, fun-loving audience.
Appealing to a Broader Audience
Custom lighters are versatile and appeal to diverse audiences, including individuals and businesses. For B2B marketing, gifting personalised lighters to corporate clients will help solidify professional relationships. For consumers, they will be a practical and novelty item that increases brand loyalty.
The Final Spark: Why Your Business Needs Custom Lighters
Standing out in a market that competes daily needs an innovative strategy, and here comes a three-in-one solution - convenience, innovation, and efficiency. With these customisable lighters, your business remains at the top of clients' minds, with the perfect long-lasting brand exposure. Forging deeper connections with them is very easy with this type of product.
Visit hawtons to avail of great quality customised lighters and move one step ahead of branding.